PD Sessions @ Zoom: Social Media in Consumer and Community Engagement – Clinical Research Recruitment Beyond Hashtags.
PD Sessions @ Zoom: Social Media in Consumer and Community Engagement – Clinical Research Recruitment Beyond Hashtags
Are patients more digitally savvy than your average researchers and research managers?
What is the role of social media in Enhancing Clinical Research/Trial Recruitment?
In this session, Michelle Gallaher CEO of Opyl Ltd, will discuss with A/Prof Tam Nguyen, Co-Convener of Health and Medical Research SIG will provide answers on the above questions with further discussion on the dos and don’ts of social media clinical research/trial patient recruitment.
Join us to learn for about consumer and community engagement /Patient Engagement beyond #hashtags.
SESSION PRESENTER(S):
Michelle Gallaher
Opyl
After 25 years in biopharma marketing and advocacy, Michelle recognised the emerging value of social media as one of the most powerful engagement tools that provided a platform for gathering real world data from patients and healthcare providers to inform product development, and support new marketing models.
Michelle is the founder of The Social Science in 2014, a private consulting firm specialising in social media intelligence and marketing strategies for the Australian lifesciences sector. She’s a co-founder of Women in STEMM Australia, a NFP advocating for a greater representation of women in STEMM leadership roles in Australia. She’s currently the CEO of Opyl Ltd (ASX:OPL) a healthcare market intelligence and clinical trial efficiency company.
CPD: Accredited members (ARMAs and ARMFs) will automatically accrue 1 CPD hour per session.
Zoom webinar link: To be provided in event confirmation.
Webinar ID: To be provided in event confirmation.
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